The partnership goals to drive dynamic buyer interplay and top-line progress for Commonwealth Financial institution in Indonesia
SINGAPORE, Could 11, 2020 /PRNewswire/ — Perx Technologies, a class creating Way of life Advertising SaaS Platform supplier at this time introduced its strategic partnership with PT. Bank Commonwealth (PTBC), a subsidiary of Commonwealth Financial institution of Australia (CBA), the most important monetary establishment in Australia. This partnership enhances PTBC’s newly launched cell banking software, CommBank Cell, to drive increased buyer progress and engagement via the digitalisation of its buyer acquisition, and loyalty and rewards administration initiatives.
PTBC’s transformation journey from a conventional financial institution to a digital-first financial institution places better emphasis and significance on a seamless buyer expertise and engagement. To assist its buyer acquisition technique, PTBC will leverage Perx’s Lifestyle Marketing Platform to ship personalised and gamified engagements that reward prospects for particular actions and interactions.
“This partnership with PTBC alerts belief from yet one more digital chief within the banking trade,” stated Anna Gong, Founder, and CEO, Perx Applied sciences. “The Perx platform was purpose-built for giant enterprises, investing in mobile-led and data-driven approaches. The first driver has been to creatively join with prospects and drive change in buyer behaviour via dynamic last-mile engagements, while boosting income and bettering buyer expertise via prompt gratification. This has been a key differentiator for us, and we’re thrilled to assist PTBC in its journey to additional enhance its engagement with its prospects.”
Following the profitable launch of its digital e-kiosk in 2017 – Indonesia’s first absolutely digital self-serving kiosks that enable prospects to open their financial institution accounts in underneath ten minutes, PTBC has simply launched its new cell banking app, CommBank Cell. CommBank Cell has been designed to assist its customers higher handle their funds and obtain their objectives with options together with its easy-to-use expense monitoring operate and its Purpose Saver product. Mixed with these options, CommBank Cell will leverage the Perx platform’s distinctive engagement mechanics and gamified experiences to extend last-mile buyer engagements by incentivising day-to-day buyer actions with personalised rewards.
“Perx Applied sciences will probably be one of many key enablers for us to realize our buyer acquisition targets via gamified engagements that ship related and personalised rewards for buyer actions. Perx’s deep area experience within the banking and monetary companies sector, and its end-to-end buyer knowledge and engagement platform are an excellent match for our buyer acquisition and retention wants at PTBC.” stated Ming Chen, Director of Digital & Technique at PT. Financial institution Commonwealth.
“As we demonstrated prior to now with our digital improvements, which has included the digital e-Kiosk, and the SmartWealth app – our award-winning wealth administration cell software, PTBC is dedicated to persevering with its digital transformation journey. The CommBank Cell app is the following evolution of that journey and can guarantee Commonwealth Financial institution continues shifting in direction of its function: “to enhance the monetary wellbeing of our prospects and communities.” Ming added.
With rewards applications often taking weeks to arrange, implement and curate, Perx’s Way of life Advertising Platform will allow PTBC to run a number of reward campaigns concurrently that enchantment to their prospects and effectively meet enterprise goals. Different huge manufacturers who belief Perx Applied sciences to assist yield higher last-mile buyer engagement embrace StarHub, HSBC, UOB, Digi Telecom and DBS, Razer Fintech.
About Perx Applied sciences:
Singapore-based Perx Applied sciences is a category-creating Way of life Advertising SaaS Platform serving to manufacturers rework from transient, transactional companies to delivering significant engagements and experiences within the digital financial system. Powering enterprises and digital native manufacturers the platform allows companies to monetize on buyer engagements by creating customized, interactive revenue-generating digital experiences for thousands and thousands of finish customers.
For extra info, please go to: https://www.perxtech.com
About PT. Financial institution Commonwealth:
PT. Financial institution Commonwealth (PTBC) is a subsidiary of the Sydney-based Commonwealth Financial institution of Australia (CBA), the most important monetary companies firm listed on the Australian Securities Change (ASX). PTBC focuses on each the Retail and SME buyer segments, offering a full vary of banking services – in addition to being a number one supplier of Wealth Administration, to serve its prospects’ wants.
For extra info, please go to: https://www.commbank.co.id/en
SOURCE Perx Applied sciences